Finished the final book

On Tuesday, we finished reading our final book for the semester, "Measure What Matters." The book talks about how to measure how successful your business is with, well, really everything. And it goes into a lot of detail on how to accomplish this. It explains how to find your return on investment (ROI), how to know if you're getting accurate data, where your business needs to improve, basically everything you can think of.

For the first few chapters, I think the book accomplishes the goal of explaining measurements fantastically. It lays out exactly what you should be looking for and how to find that out. The book's mantra is the seven steps that first show up in chapter 3, "Seven Steps to Perfect Measurement." The steps, in order, are: define your goals and objectives, define your environment, define your investment, determine your benchmarks, define your key performance indicators (KPI), select the right measurement tool and vendors and collect data, and turn data into action. These steps are detailed and outline exactly what you should be doing to get measurements and what to do with those measurements, which is fantastic.

However, after this, I think the book goes downhill for awhile from here. It feels like the chapters become the same repeated mantra again and again. Every chapter repeats these seven steps in some fashion. Don't get me wrong though, the book still has lots of useful information mixed in with that in some of the chapters, but a lot of the chapters repeat these seven steps, which I think is to drive home how important they are, which makes sense. I just feel it gets very repetitive and boring to read for the fifth time in the fifth chapter in a row.

Overall, I think this book covered its topic very well, but the repeated seven step mantra gets tiresome and makes the book a chore to read by the end. But once you get through the repetitive steps, the book becomes a gem of relevant and useful information.

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