The Last Book of the Semester

Our new book, "Measure What Matters," by Katie Paine, talks about the uses of measurements in social media and how it can improve your social media content. This book is more dense than the other books, in that it goes into a lot of depth with what measurements should look like, how to interpret measurements, how you should be getting ready to take measurements.

When the book refers to measurements, it means everything related to your social media content and how you can improve it. This can be the actual statistics of your posts: the demographics, number of likes, shares, comments, how much content you're putting out,  etc., or it can be what audience are you trying to reach, what your goal is with social media, how do you plan on reaching your audience.  To encompass all the aspects of this, the book goes into a lot of depth to examine how you should be going about getting and analyzing your measurements. While this may make the book more dry sometimes, it does make it a lot easier to dive into the idea of measurements and how it can help you.

I think this book has a lot of interesting information to offer, and I'm excited to see where it goes with it and teaches about the topic.