Fun, More Fun, and Buy My Stuff

Ch. 2 of the "Social Media Marketing Workbook" focused its entirety on Facebook and how to use it for marketing. The suggestions in the book weren't limited to solely businesses though. The book figured that you would also have a personal page and really discussed the differences between the two types of pages. "So what are those differences," you might be asking. Well I'm glad you asked dear reader. And to answer your question, well there was a lot, too much too talk about in this one post. So, I'm going to focus on one that I thought was an important distinction between a personal page and a business' page on Facebook.

The distinction is on the type of content you share. On a personal Facebook, you can share whatever your heart may desire and that's great, but a business' page is a lot different. What you share on a business page should be 80% fun content and the other 20% is "buy my stuff" posts, according to the book. This is an interesting idea based on the idea that fun posts get a lot more likes, shares and comments, which I would say is probably pretty true in most cases. People don't want to be constantly told to buy your stuff, so the idea is to get a good following with your fun posts and that way your community will be more receptive to your "buy my stuff" posts.

What the average post looks like on
AMD's Facebook page.

There's actually a company that I keep up to date with that I think handles this concept rather poorly. That company is AMD, which is a company that makes CPU's and GPU's for desktops, laptops, and occasionally gaming consoles. Just looking at their page, it seems that around 80% of their posts revolve around buy my stuff. It really shows based on their community interaction. They have over 2.5 million people liking and following their Facebook page, but most of their posts have only a couple thousand views if it's a video, a couple hundred to a couple thousand likes, generally less than 20 individual comments per post, and even less shares. This is insanely insignificant considering how large their actual potential audience is and it means they have a huge untapped market that they can reach. I think AMD's potential really highlights the abilities that well controlled content has. What are your thoughts on how AMD runs their Facebook page and do you guys know of any businesses that have a really bad, or maybe a really good, Facebook presence?